There are 300 million 0 to16 year olds in China. 70% of children’s books sold in China are imported. Original-language international books read in Shanghai account for 8% of the total in China’s 660 cities. Shanghai has 287 libraries. It is also easy to approach 926 book shops. Shanghai's international schools represent 20% of the national total. There are over 6,000 kindergartens, schools and vocational centres in Shanghai.


Why Exhibit?

- China is the world’s largest publishing market, the third largest by turnover

- Strong encouragement from the government

- Children’s book publishing rank first among China’s book publications in terms of variety and volume

- Match making programs: we know who are eager to buy content

- A comprehensive database of 100,000 trade visitors, personally invited via direct mail, WeChat stage, e-newsletters and call center agents located in China and abroad

- Based in Shanghai, one of China’s three major publishing centers for Children’s literature

- Onsite promotion at leading book fairs worldwide

- On-site seminars and panel discussions offer the best opportunity to communicate with Chinese publishing authorities, trade associations and the most reputable publishers/distributors

- Real time interaction with enthusiastic young readers and their parents. Gain the young generation and future success

- Influential celebrities invited

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