Shanghai International Children’s Book Fair announces 2016 line-up

Sep 15, 2016

The organisers of the 4th Shanghai International Children’s Book Fair (CCBF) have released details of this year’s plans, including the conference programme, fellowship for visiting international publishers, awards and other industry initiatives.

The Fair, which is the only one of its type in the Asia Pacific region, takes place between November 18th and 20th and over 300 exhibitors and 30,000 visitors are expected this year.

The conference programme runs concurrently with the Fair, and offers visitors the chance to attend dozens of sessions with senior international and Chinese speakers. Topics range from international market trends to examining new technology and its role in transforming how children interact with content. Discussion of digital content, including games, apps and virtual reality, will feature in the programme, and the wide range of international contributors will include Jo Henry from Nielsen Book Research, Orna O’Brien from London Book Fair and Karen Lawler from Hachette Children’s Licensing. Sessions are free to attend for trade visitors.

Details of this year’s fellowship programme have also been released. The programme enables senior industry professionals from all over the world to meet representatives of publishing groups and learn about the market in China. This year the fellowship will host ten top publishers from Indonesia, Portugal, Egypt, the Netherlands, Iran, Germany and Canada and expressions of interest are already being invited for 2017.

Two awards are also taking place at this year’s Fair: the Golden Pinwheel Award and the Chen Bochui Award, which is the longest running and most prestigious literary prize in China. Both awards invite entries from international artists, illustrators, writers and publishers between the ages of 18 and 39. This year’s Golden Pinwheel Award has a new category aimed at cartoonists, manga and graphic novel artists for original work on the theme of Chinese martial arts. The artwork should be suitable for teenage and young adult readers.

Fair Director Randy Wang said: “this year’s Fair illustrates how quickly our global reputation in children’s publishing has been growing. Shanghai’s stature as China’s commercial and cultural hub means we are ideally placed to capitalise on the growth of children’s publishing in China.”

More information on the Fair, including all events and activities is available in English at

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CCBF takes place from November 18th – 20th at the Shanghai World Expo Exhibition Centre. It is dedicated to the publishing, printing and distribution of content for 0 to 16 year-olds, including books, magazines, audiovisual material, educational and recreational products – (comics, cartoons, animations, music, film and games). CCBF 2016 is fully supported by Shanghai Press & Administration, and approved by China State General Administration of Press, Publication, Radio, Film and Television.

For further information and interviews with senior representatives of the publishing industry, please contact: Penny Clifton/Alicia Liu, Singing Grass Communications, London

Penny Clifton 0044 7584 678869;

Alicia Liu 0044 7900698358;







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