Conference

As China's top-children's book copyright trading platform, CCBF is the proud organizer of a wide range of professional seminars. CCBF conferences will present discussions and keynote speeches by the most recognized specialists on the market.

Telling A Good China Story - Case Study: How Original Chinese Titles for Children Fare in Overseas Markets

Target Audience:publishing houses, publishers


Key words:Content, Original, Copyright Trade

Contents:In our original children's book into the harvest period, especially children's reading behavior has gradually become mainstream of the period, those kind of book is showing its unique side. This panel will be combined with the publishers with their successful cases study.

Friday 17 Nov 2017

09:40-12:00

MEETING ROOM 2, B2

 

Entering the World of Illustrated Books - The Birth of a High Quality Title

Target Audience: illustrators, authors, editors, publishers, copyright managers


Key words:Picture books, Illustration, Story

Contents: The forum will provide practical help to participants in the illustrated book publishing process, by covering each step, from ideation of authors and illustrators, title planning, editorial work, marketing and distribution, through to overseas marketing. The goal is to cultivate local talent teams of publishers who produce quality titles, with Chinese characteristics, that appeal to foreign readers. Case studies will be shared.

Friday 17 Nov 2017

10:00-12:00

MEETING ROOM 8, B2

 

Do a Good Publishing Job. Publish a Good Book

Do a good publishing job & Publish a good book

Target Audience:editors, illustrators, publishers, authors

 

Keywords:Content, Selection, Creativity, Marketing, Production

Contents: How can good titles for publications be found? This is a key question for editors. Other questions include: How can an underrated title be transformed into a bestseller? How can the difficulties in publishing books be addressed? Is there one single solution to challenges faced in book publishing? What are the requirements of editors at each stage of publishing, from ideation to writing to editing? How can new media be used to optimize marketing? Creating a good book title seems easy but it's not. A look at key cases will reveal the reality of the book publishing process.

Friday 17 Nov 2017

13:30-16:00

MEETING ROOM 8, B2

 

The Development of Children's Books in the Era of Big Data

Target Audience:publishing professionals

 

Key words:Big Data, Book Market, Information, Research, Supervise

Contents:1. Kaijuan: Professional Data Distribution & Analysis of Industry Trends; Future Trends and the Development of the Children's Book Market in the Five Years Since CCBF Came to China. 2. JD, dangdang.com, Tmall: An Overview of Children's Book Data, Future Children's Book Trends.

Friday 17 Nov 2017

14:00-16:30

MEETING ROOM 2, B2

 

Publishing and Education: Children's Books in Schools

Target Audience:educators of primary and middle schools, International schools, administrators from government cultural and educational sectors, publishers of educational books and materials, press editor, marketers.

 

Key words: Culture and Education Integrating, Reading Promotion in Schools

Contents: Donating children's books is a popular trend today. Primary and middle schools are encouraging pupils to read more books. How to introduce high quality published content is a key priority for publishers and educators alike. The discussion will bring together leading promoters of reading in schools to share their experiences. School masters and teachers will also reveal what resources and services are expected of publishers.

Saturday 18 Nov 2017

10:00-12:00

MEETING ROOM 8 B2

 

Case Study: Reading Service of the Physical Book Store

Target Audience:owners of physical book stores that sell children's books, authors, publishers, marketing professionals.

 

Keywords:Book Store, Marketing, Corporate Culture, Reading Promotion

Contents: Today's book stores are no longer where parents want their kids to do their learning. Physical stores now must offer a unique value proposition to attract consumers in a new era that sees big changes every day. How can physical book stores do? The forum will explore new thoughts and methods related to marketing and operations. Success stories will be shared to help participants figure out tactics to survive and thrive in today's reality.

Saturday 18 Nov 2017

10:00-12:00

MEETING ROOM 9, B2

 

Case Study: Marketing Children's Books

Target Audience:industry media, marketing professionals, editors, social media opinion leaders

 

Keywords:Marketing, Bestseller, Reading Promotion

Contents:This session selected create well-known brand and children's book in publishing industry, which includes physical bookstore, online bookstore and picture bookstore etc., they will share their successful case through different marketing channels.

Saturday 18 Nov 2017

13:30-16:00

MEETING ROOM 8, B2

 

* The program is subject to change without notice. Consunlt our Webstie and onsite information for updates.

Conference cooperation:
Ms.Cheryl Chen
Tel:+86 10 5933 9117
Email:cheryl.chen@reedexpo.com.cn

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