Conference

As China's top-children's book copyright trading platform, CCBF is the proud organizer of a wide range of professional seminars. CCBF conferences will present discussions and keynote speeches by the most recognized specialists on the market.

The Original ‘Voice’: The Art Of Translation With Cao Wenxuan And Helen Wang

Target Audience: Writers ,Translators, Publishers ,Academics


Key words: Andersen Award, translation, Chinese literature

Summary: Chinese children’s books are still rarely translated into Western languages. Yet, the books of Cao Wenxuan’s show that there is certainly quality and diversity in the genre. Cao Wenxuan is currently China’s most prominent contemporary writer for children and young people and received the IBBY Hans Christian Andersen Award in 2016. This session brings together Cao Wenxuan and his English translator Helen Wang, and will be moderated by IBBY Executive Director Liz Page. In the discussion we will get an opportunity to hear Cao Wenxuan and Helen Wang talk about their relationship as writer and translator. Helen has translated more than eight titles of Cao’s, including Bronze and Sunflower, for which she received the 2017 Marsh Award for Children’s Literature in Translation, making her one of the few experts on Cao Wenxuan outside China. We will also learn about the challenges of translating Chinese children’s literature and review the evolution of this growing art.

Friday,November 17th,2017

11:15-12:30

#9 Conference Room (B2 level)

 

Hands-on With Picture Book —— How to Create a Good Picture Book

Target Audience: illustrators, authors, editors, publishers, copyright trading managers


Key words: Picture books, Illustration, Stories

Summary: Every author of picture books would love to create picture books that are loved by children around the world. What then, are picture book stories that will attract children and their parents? Learn how to use illustrations to describe thought-provoking story lines, and how to combine simple and easy-to-understand language with illustrations to create a picture book from "attractive illustrations" to "telling a great story". For the Forum, renowned Chinese and foreign picture book authors are invited to share their experience during the creative process.

Friday,November 17th,2017

09:40-12:00

#8 Conference Room (B2 level)

 

Creating a Book Well and Creating a Good Book —— Secrets Behind the Astounding Success of Maps

Target Audience: Editors, illustrators, publishers, authors

 

Keywords: Contents, Selection of Topics for Books, Creative Ideas, Marketing, Production

Summary: During the Forum there will be in-depth discussions on the book Maps, an illustrated children's encyclopedia. "Map" has been warmly received by foreign media, and sold over 10,000 copies on the first day of its launch in the United States. It has been brought into many countries worldwide. It has also received numerous awards including Prix Sorcières (France) and Hans Christian Andersen Literature Award.
Discussions will involve the entire creative process from the book's inspiration with fun and interesting stories about its design and illustrations. The authors' close collaboration with the publisher's editing staff proved key to it becoming a bestseller. There is no doubt that the birth of a good book involves many fortuitous factors, simple as it may appear.

Friday,November 17th,2017

13:30-16:00

#8 Conference Room (B2 level)

 

Development Trends of Chinese Children's Book During the Era of Big Data

Target Audience: Professionals in publishing industry

 

Key words: Big Data, Book Market, Information, Research, Monitoring

Summary: For the Forum, representatives from professional consulting and research and survey companies for the book industry including Nielsen Book and Open Book Information Technology Co., Ltd. to share their analysis of global sales trend and content trend of children's books as well as the growth potential, market composition and competitive layout of Chinese children's book market. They will also analyze the highlights of the children's book market in 2017 using data on children's book market in 2017, as well as make forecast on future development. Representatives from JD.com, Dangdang.com and T-Mall will also give their analysis of data on their respective platform and their outlook on children's book market.

Friday,November 17th,2017

14:00-16:30

#2 Conference Room (B2 level)

 

Great Integration of Publication and Education —— How children's books are precisely matched with school campuses

Target Audience: Teachers and principals of primary, secondary and international schools, professionals in educational institutions, managers of cultural and education system, publishers of educational materials, editors and marketers of publishers

 

Key words: Cultural-Education Combination, Promotion of Reading in Schools

Summary: Great efforts have been made to promote a 'studious' school campus with students in primary and secondary schools as well as children in kindergartens being encouraged to read. Thus the question is how quality publication resources can fully understand the reading needs of schools and students, their standards for selecting authors, and the type of activities conducted by publishers such as to achieve excellent social benefit while also maximizing their commercial interest. How should publication and education meet to achieve added effect? The Forum will involve presentation from three different perspectives namely those of government authorities, education publishers and educational institutions. Professional education publishers from around the world are invited to share their successes in aligning with schools and promotion in school campuses. School and education workers of different nature in China and overseas will also be invited to share their views on selection of quality reading resources and activities to serve children's education.

Saturday,November 18th,2017

09:40-12:00

#8 Conference Room (B2 level)

 

What Room for Imagination is There for Children's Bookstores in the Future?

Target Audience: Managers of physical bookstores for children's books, authors, publishers and marketing editors

 

Keywords: Bookstores, Marketing, Corporate Culture, Promotion of Reading

Summary: Today's bookstores are no longer venues that parents consciously bring their children to in order to cultivate a good reading habit. Bookstores should possess their own unique values, and with upheavals in the overall environment and consumers' habits, they ought to combine their positioning with their resources such as to achieve all-round upgrade in terms of ideals, space and experience in order to meet readers' needs. The Forum has invited managers of eminent local bookstores to give an analysis of their children's bookstore operations in the modern era.

Saturday,November 18th,2017

09:40-12:00

#9 Conference Room (B2 level)

 

East vs West: Children's Books - Marketing Case Studies

Target Audience: Industry professionals, media, marketing professionals, editors, social media key opinion leader

 

Keywords: Marketing, Bestseller, Reading promotion, social media, children, publishing

Summary: The growth of the children’s book market has been particularly marked in China, with its rapidly expanding middle class and second-child policy driving consumer purchase. It is no longer a question of how many children we can sell to, but how to promote and instill lifetime reading habits.
For this seminar, leading professionals will present examples of marketing campaigns for their best-selling titles. We’ll also look at how social media has taken center stage to leverage a new channel for book promotion and distribution.

Saturday,November 18th,2017

13:30-16:00

#8 Conference Room (B2 level)

 

THE POWER OF PICTURES: INNOVATIVE TRENDS IN FICTION AND NON-FICTION TODAY

Target Audience: Publishers, illustrators, authors, picture book academics

 

Keywords: illustration, picture book, non-fiction, book creation

Meeting arrangements: General Introduction by the Conference Chair, María Jesús Gil
Key note Speech by Cao Wenxian
Keynote speech by Sophie Van der Linden
ROUND TABLE 1: New Trends and Challenges: What is New in Illustrated Fiction Today?
ROUND TABLE 2: Non-Fiction on the Rise: Inspiring Books to Read and Learn

Guest speakers: María Jesús Gil, Sophie van der Linden, Cao Wenxuan, Yu Rong, Javier Zabala, Betrice Alemagna, Rébecca Dautremer, Chris Haughton, Zhu Chengliang, Junko Yokota, Daniel Mizielinsky, Misha Blaise, Ma Daishu, Fei Jia.

Summary: The Power of Pictures” is, since its inception in November 2016, the CCBF state-of-the-art event for anyone eager to gain in-depth knowledge about picture books. Over the years, we intend to convert this Conference in an annual observatory of the present and future of books for children, where Chinese and international specialists combine and share perspectives – from the broadest to the most particular –on the evolution of the album in all its different aspect.
After a first edition dedicated to visual literacy, this year’s conference will focus on the trends that currently shape (and reshape) the world of picture books around the notions of fiction and non-fiction albums. The increasing importance of non-fiction albums, their diversified forms and contents and their growing success in the top-selling charts, make us think it is necessary to draw up a portray of the latest developments and connexions between these two categories… And is still relevant to tell them apart?
CCBF has brought together a great line-up of picture books writers, illustrators, editors and figures from the academic world to discuss these questions in an afternoon of keynote speeches and round tables entirely dedicated to the strength and beauty of picture books.

Friday,November 17th,2017

13:30-16:45

#9 Conference Room (B2 level)

 

Development and cases of children’s e-book in Korea

Target Audience: Editors, Publishers

 

Key words: e-book, IT, AR, VR, Applications

Summary: Publishing culture in China has developed based on Chinese characters, development of paper production technique and philosophy. On the other hand, Korea’s publishing culture has developed based on economic development and democracy. In particular, children’s book market developed as the parents that were making books read books to the next generation, in the process of settling the military authorities and authoritarian leadership in the 70~80s. Democratic development, which served as the foundation of economic growth, led to the creation and consumptions of various children’s publication contents. Also, the growth of IT since the 90s enabled various attempts to create publication contents for children. Children’s contents based on CD-title has shifted to the web, and the distribution of smartphones served as the opportunity for children’s publication contents can be approached anytime, anywhere.
In the presentation of , I would like to introduce children’s e-book that applied augmented reality, virtual reality and various apps, and prospect the future.

Saturday,November 18th,2017

14:00-15:10

#9 Conference Room (B2 level)

 

Establishing an efficient Korea-China collaboration publishing system for children’s book

Target Audience: Editors, Publishers


Key words: digitalization, co-publishing, China-Korea joint published children’s book

Summary: In the global trend of digitalization in cultural contents industry, publishing is facing a serious problem of the reduction in printed book market. To respond to such situation, publishing companies in Korea and China are making various efforts such as promoting digitalization through the development of e-books and app books and entering other areas such as performance, movie, animation and game with the printed books as IP resource. However, digitalization is simply a change in media, so the importance of publication in the overall cultural contents industry isn’t reduced yet. Publication is the area where authors, publication planners and editors can demonstrate their creativity freely and directly, and still functions as the cradle of original IP even though it has already lost the leadership to game and film industries.
Publication industry in Korea and China has shown similar trend, maintaining the trend in global publication. However, due to the difference in the population structure of the two countries, different changes were seen particularly in children’s book market, and this is expected to be the foundation in the collaboration of children’s book publication. First, the number of children in China is rapidly increasing due to the implementation of 2-children policy in a family, and the children’s book market is expanding accordingly. On the opposite, the children’s book market in Korea is rapidly decreasing due to rapid decrease of birthrate. As a result, infinite competitions of publishing companies and lack of contents are seen in China’s children’s book market, while decrease in sales and lack of space for development are seen in Korea’s children’s book market.
Such phenomena in the children’s book market in both countries are maturing the realistic conditions for collaboration between them. In particular, both countries are under the influence of same Confucian culture and have similar cultural and educational backgrounds that it is more than favorable for them to collaborate in the publication of children’s book. However, such collaboration merely remained at ‘exchange of copyrights’ and no active collaboration such as joint contents development has taken place yet. This is due to the lack of mutual understanding that arises from the differences in publishing system and distribution market in them. In the future, the publishing industries in both countries need to prepare a steady collaboration platform to improve mutual understanding through frequent interaction and discuss appropriate collaboration method to establish an efficient collaboration publishing system for children’s book.

Saturday,November 18th,2017

15:20-16:30

#9 Conference Room (B2 level)

 

BRIDGES TO UNDERSTANDING: 2017 IBBY COLLECTION FOR YOUNG PEOPLE WITH DISABILITIES

Target Audience: Publishers, educators, special school teachers, authors

 

Keywords: disabilities, reading access, IBBY, new titles

Summary: Reading about diverse people around the world provides us with bridges to understanding people who may be different than we are. Publishers, authors, librarians and parents are invited to be amazed by the books on display in the 2017 IBBY Selection of Outstanding Books for Young People with Disabilities.

Books in:

  • In 17 languages
  • From 21 different countries
  • Picture books and novels to promote inclusion and disability awareness
  • A variety of formats, including tactile and cloth books

Lead Librarian, Leigh Turina, will point out highlights about the collection. Liz Page and Wally De Doncker from the International Board on Books for Young People will share their own favourites from this collection.

Friday,November 17th,2017

09:30-11:00

#9 Conference Room (B2 level)

 

HOW TO SELL COPYRIGHT TO WESTERN PUBLISHERS TODAY? A PRACTICAL SEMINAR ON FOREIGN RIGHTS BUSINESS

Target Audience: foreign rights managers, agents,

 

Keywords: training, copyright, acquisition, foreign rights

Summary: Copyright trade is one of the key aspects of the international publishing business and a field in which a large array of skills are required. Not only should one gather legal and technical knowledge, it is also necessary to master the right cultural codes and have a good grip on the publishing panorama of both the selling and buying markets.
Whether you are a seasoned copyright agent or starting as foreign rights manager, there are always new things to learn to make your work a more efficient… and a more pleasant one!
Where to find the right resources? How to contact publishers? How to prepare a book fair? What are the does and don’ts?
CCBF is offering you a seminar on how to deal with all those questions from the most practical and up-to-date perspective. The seminar will be lead by Dakai Agency founder Solène Demingneux, whose company is accountable for more than a third of all the children’s book copyright transactions between France and China. Come with your questions to enjoy this interactive session!

Saturday,November 18th,2017

9:30-12:00

#11 Conference Room (B2 level)

 

* The program is subject to change without notice. Consunlt our Webstie and onsite information for updates.

Conference cooperation:
Ms.Cheryl Chen
Tel:+86 10 5933 9117
Email:cheryl.chen@reedexpo.com.cn

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