Official Conferences and Seminars

CCBF is well-known for its numerous professional seminars covering a wide array of topics and formats such as panels on business practices, reading promotion, and creative workshops with children’s book masters.

CCBF is well-known for its numerous professional seminars covering a wide array of topics and formats such as panels on business practices, reading promotion, and creative workshops with children’s book masters. Speakers include experts on publishing, digital marketing, social media, and content creation. These events aspire to promote communication and cooperation between professionals and share the latest children’s literature industry trends with all attendees.

If you are planning to visit the Fair, please pre-register here to get your free Professional Visitor Fair Pass, or purchase the Programme Pass that will allow you to attend the onsite Official Conference and Illustrators Survival Corner events.

Like every year, the 2020 CCBF Conference Programme will bring a compelling mix of academic expertise, business know-how and innovative thinking through engaging seminars aiming to provide a comprehensive understanding of children’s publishing.

Our ten carefully curated seminars will give voice to high-level industry professionals, including Lori Benton (Scholastic USA), Suzanne Carnell (Two Hoots/Macmillan), Hazel Kenyon (Nielsen) or Yang Lei (Open Books). The academia will be represented by GiorgiaGrilli (University of Bologna), Zhu Ziqiang (Ocean University of China) and GraziaGotti (AccademiaDrosselmeier), among others. Internationally-recognised writers and illustrators are also invited to star in this feast of knowledge— Shaun Tan (Greenaway Medal 2020), Albertine (2020 Hans Christian Andersen Award winner for illustration), Cao Wenxuan(2016 Hans Christian Andersen Award winner for writing), and Katherine Patterson (winner of the Hans Christian Andersen Award, the ALMA and two Newbery Medals) are among the many participants invited to take part in the conference.

Nov 13 2020
09:30 11:00

Official Conferences and Seminars

Tackling Tough Topics—How Books Help Children Understand Difficult Subjects

Official Conference Room (Copyright Zone)

Childhood is often said to be the age of innocence. As much as one would like this assertion to be true, children are and will be exposed to distressing situations, no matter their age. Death, social pressure, conflicts, failure, family dislocation are a few of the so many complex realities that modern societies expose us to.

Can we talk to children about everything? If books are probably one the best tools to create empathy, comprehension and comfort, how do children's writers bring the answers that will help prepare their young readers to the truths of the world?

Moderator:
Zhang Yuntao (China), Editor-in-Chief, Daylight Publishing House

Speakers:
Cao Wenxuan (China), Writer
Katherine Paterson (USA), Children’s Writer
Xiong Liang (China), Children’s BookWriter and Illustrator
Zhu Ziqiang (China), Professor, Ocean University of China

*Simultaneous interpretation in Chinese and English.

*International speakers will be connected to the venue through online channels.

11:15 12:00

Official Conferences and Seminars

Award Winners’ Series: Creative Talk with Shaun Tan

Official Conference Room (Copyright Zone)

Every year, hundreds of literary prizes and book awards are given around the planet. This year, the CCBF Conference will walk you through the life and career of the most prestigious children's book award winners. This 'Award Winners' series' will be a unique occasion to ask all your questions to some of the best children's book authors of our times.

In 2020, Australian artist, writer and film-maker Shaun Tan was the first person of colour to receive the Kate Greenaway Medal for his book Tales from the Inner City. Also recognised by an Academy Award for his animation career, his books are widely translated across the world and include The Arrival; The Ted Tree; Rules of Summer and Cicada.

Moderator:
Yu Ying (China), Former Executive Editor, Gusheng Research Institute for New Children's Books, Online Reading Promoter

Speakers:
Julia Eccleshare (UK), Director, Hay Festival
Shaun Tan (Australia), Artist, Writer and Film-maker

*Simultaneous interpretation in Chinese and English.

*International speakers will be connected to the venue through online channels.

12:45 13:50

Official Conferences and Seminars

Global Children's Publishing Market Analysis: 2020 Trends and Data

Official Conference Room (Copyright Zone)

The leading market analyst Nielsen Book and its Chinese counterpart OpenBook are brought together to offer an instant photograph of the children's book market in the challenging context of 2020. Taking the UK, Ireland, Italy, Spain and China as examples, the survey will analyse the market impact of lockdown together with an overviewofthose categories that did well. Does digital and online purchasing make upfor the lack of physical trading? What longer-term shifts will appear in book retailing and publishing as a consequence of the pandemic?

Co-Organiser: OpenBook

Keynote speech: Global Children’s Book Retail Market Analysis

Speaker:
Hazel Kenyon (UK), Director of Book Research, Nielsen

Keynote speech: Chinese Children’s Book Retail Market Analysis

Speaker:
Yang Lei (China), Executive Vice President, OpenBook

*Simultaneous interpretation in Chinese and English.

*International speakers will be connected to the venue through online channels.

14:00 14:45

Official Conferences and Seminars

Award Winners’ Series: Creative Talk with Albertine

Official Conference Room (Copyright Zone)

Every year, hundreds of literary prizes and book awards are given around the planet. This year, the CCBF Conference will walk you through the life and career of the most prestigious children's book award winners. The 'Award Winners' series' will be a unique occasion to ask all your questions to some of the best children's book authors of our times.

Albertine is a Swiss artist and the latest winner of the prestigious Hans Christian Andersen Award, in 2020. She is the author of more than 30 picture books, most of them penned together with her husband GermanoZullo, and published in Switzerland by La Joie de Lire. Her most iconic titles include Line 135; Little Birds; My Little One and Marta and the Bicycle.

Moderator:
Yu Ying (China), Former Executive Editor, Gusheng Research Institute for New Children's Books, Online Reading Promoter

Speakers:
Albertine (Switzerland), Illustrator, 2020 Hans Christian Andersen Award Winner (Illustration)
Zhang Mingzhou (China), President, International Board on Books for Young People (IBBY)
Germano Zullo (Switzerland), Writer

*Simultaneous interpretation in Chinese and English.

*International speakers will be connected to the venue through online channels.

15:00 17:00

Official Conferences and Seminars

Children’s Plus: First Books, First Looks—Entering the World through Toddlers' Books

Official Conference Room (Copyright Zone)

Children learn to read long before they learn the alphabet, and toddler's books are likely to be the first printed media to make them penetrate the world of books. As such, toddlers' books play a frontline role in the children's intellectual development and in building their future as readers. Whether they are board books, novelty books, fabric books or activity books, the toddlers' books apparent simplicity hides a rich universe which develops along with increasingly innovative education approaches and bold graphic trends. As a result, in many countries board book sales are progressing faster than other children’s publications, showing the dynamism and diversity that can be found in them. What does it take to make a good toddlers' book?

Moderator:
Yu Ying (China), Former Executive Editor, Gusheng Research Institute for New Children's Books, Online Reading Promoter

Speakers:
Suzanne Carnell (UK), Publisher, Two Hoots (Macmillan)
Chen Hui (China), Chinese Language and Literature Professor; Director, Research Centre on Picture Books, Beijing Normal University
Xavier Deneux (France), Author and Illustrator
Gao Yuan (China), Deputy Editor-in-Chief, Beijing Poplar Culture Project Co., Ltd.
Grazia Gotti (Italy), President, GianninoStoppaniCooperativaSociale; Curator of the ToddlersFirst BooksExhibition
Alexandra Kennedy (USA), Executive Director, Eric Carle Museum of Picture Book Art
Zuo Wei (China), Picture Book Author

*Simultaneous interpretation in Chinese and English.

*International speakers will be connected to the venue through online channels.

Nov 14 2020
09:30 10:15

Official Conferences and Seminars

Award Winners’ Series: Creative Talk with Cao Wenxuan

Official Conference Room (Copyright Zone)

Every year, hundreds of literary prizes and book awards are given around the planet. This year, the CCBF Conference will walk you through the life and career of the most prestigious children's book award winners. The 'Award Winners' series' will be a unique occasion to ask all your questions to some of the best children's book authors of our times.

A prolific author of children's fiction and picture books, Cao Wenxuan has widely contributed to popularising Chinese original children’s books outside of his country. Many of his books—which include novels like The Grass House; Bronze and Sunflower, and picture books such as A Feather; Smoke and Summer—have been translated into several languages. In 2016, he was the first Chinese author to receive the Hans Christian Andersen Award.

Moderator:
Yu Ying (China), Former Executive Editor, Gusheng Research Institute for New Children's Books, Online Reading Promoter

Speakers:
Cao Wenxuan (China), Writer
Zhang Mingzhou (China), President, International Board on Books for Young People (IBBY)

* Event in Chinese.

10:30 12:00

Official Conferences and Seminars

Looking Towards the Future of China's Children’s Book Publishing: New Streams, New Strategies, New Trends

Official Conference Room (Copyright Zone)

2020 is a year of drastic changes in the children's book market. What is the future of the industry in the post-pandemic China? What types of innovation have contributed to boost changes on the market? The forum brings together leading figures from the Chinese publishing industry to discuss the newest strategies, channels and trends in force in the country, from content production to marketing blueprint.

This seminar will also be the occasion to review the performance of the country's top publishing houses, new media platforms and e-commerce channels.

Co-Organiser: China Publishers Magazine

Speakers:
Lei Qian (China), Business Director, China Publishers Magazine
Lu Qun (China), Founder and CEO, Future Voice
Ruan Ling (China), Founder, Fox Family
Zhang Dandan (China),Hostess, Hunan TV; Social Media Influencer

* Event in Chinese.

13:00 15:00

Official Conferences and Seminars

Publishing in Times of Pandemic—Changes and Developments in the Children's Book Industry

Official Conference Room (Copyright Zone)

The Covid-19 pandemic has brought traditional publishing to a standstill and is propelling the industry towards deep transformations. What is the impact of those transformations around the world? In China, the pandemic has accelerated its digitalisation process as a means to reach new readers and ensure its survival. As online book recommenders appear from all horizons and e-book and audio book sales progress rapidly, will the traditional publishing and bookselling industries be able to capitalise on these new trends to secure their future?

Co-Organiser: International Publishing Weekly

Speakers:
Lori Benton (USA), Vice President & Group Publisher for Trade Publishing, Scholastic Inc
Anna Dong (China), Director of Foreign Rights, Jieli Publishing House
Christina Pase (Australia), Children's Publisher, Windy Hollow Books
ArthornTechatada (Thailand), Managing Director, Elite Creative Co., Ltd.
Yan Xiaoli (China), Editor-in-Chief, Dandelion Children's Book House
Yang Liping (China), Deputy Editor-in-Chief, New Buds Publishing House
Zhang Mingzhou (China), President, International Board on Books for Young People (IBBY)

*Simultaneous interpretation in Chinese and English.

*International speakers will be connected to the venue through online channels.

15:15 17:00

Official Conferences and Seminars

Smart and Beautiful—The Great Renewal of Non-Fiction in Children’s Books

Official Conference Room (Copyright Zone)

Non-fiction books have become an extremely vivid segment in children's publishing, as shows the recent sales volume of popular science books, philosophy books or biographies published for young readers.

This success is achieved in a world that values information and data more than ever, and where visual language and visual literacy have never played such an important role. As a result, non-fiction for children has become an amazing display of brilliantly conceived texts and elegant pictures, merging in daring and singular formats.

What characterises the renewal of non-fiction? And what is yet to come in these crucial times of great social and environmental transformations?

Moderator:
Zhang Hong (China), Children's Book Author; Founder, Magic Reading

Speakers:
Jason Chin (USA), Children's Author and Illustrator
Philip Giordano (Italy), Illustrator and Graphic Designer
GiorgiaGrilli (Italy), Researcher and Teacher in Children's Literature, University of Bologna
Shang Fei (China), Deputy Editor-in-Chief, Postwave
Wang Feifei (China), Deputy Editor-in-Chief, CITIC Press Group
Becky Watson (UK), Commissioning Editor, Walker Books

*Simultaneous interpretation in Chinese and English.

*International speakers will be connected to the venue through online channels.

Nov 15 2020
10:00 12:00

Official Conferences and Seminars

In Tribute to Gianni Rodari (1920-1980): Reading Matters—Discussing the Role and Influence of Children’s Books in the Classroom

Official Conference Room (Copyright Zone)

The 100th anniversary of Italian writer, teacher, journalist and poet Gianni Rodari is the occasion to bring up the question of children's reading education.

A teacher before he became one of the most innovative literary voices of his times, Rodari dedicated his life and writings to demonstrating the importance of imagination and fantasy in the educational development of children.

Firstly, prominent specialists of Rodari's work will discuss the legacy and impact of his work and thinking until today. Later on, teachers, education experts and publishers from China will engage in a discussion about the present of reading education in the country.


Speakers:
Gong Min (China), Teacher; Director, Shanghai Wunan Kindergarten
GraziaGotti (Italy), President, Giannino Stoppani Cooperativa Sociale; President, National Committee for the Gianni Rodari Centenary Celebrations
Huang Runfang (China), General Manager, Hsin-Yi Shanghai
Li Qingming (China), Teacher, Doctor of Philosophy, Children's Literature Promoter
Li Yinuo (China), Co-Founder, ETU Education
Mei Zihan (China), Children's Literature Writer, Professor
Sara Wang (China), CEO, Sìdee Cultural Communication

* Simultaneous interpretation in Chinese and English.

* International speakers will be connected to the venue through online channels.