Programme Overview

During the CCBF, we hosted a variety of programmes. They are: conferences & seminars that aim to promote exchange of ideas and business cooperation; Golden Pinwheel Young Illustrators Competition and Illustrators Survival Corner launched to inject new life into the global children’s book industry; Chen Bochui International Children's Literature Award that honours professionals of children's literature who have made a great contribution to children's literature around the world; Authors Festival that brings together renowned authors from China and overseas; Shanghai Visiting International Publishers project (SHVIP) that offers foreign publishers the opportunity to gain detailed insight into China’s publishing landscape; reading promotion activities for the public, such as workshops, new book releases, book signings; as well as Connecting the City extension events that span the entire city.

Nov 08 2018
14:00 16:00

Chen Bochui International Children's Literature Award

Chen Bochui International Children’s Literature Award Ceremony

Shanghai Baoshan International Folk Arts Exposition Centre

The Chen Bochui International Children’s Literature Award is one of the longest–running literary prizes in China, as well as one of the most important awards presented by CCBF. It honours authors, illustrators and professionals of children's literature who have made a great contribution to children's literature in China and the rest of the world.

This event is reserved to professionals working in the field of children’s literature.
If want to attend the ceremony, please RSVP at ccbf.vip@bfchina.net

Venue: 4788 Hu Tai Road, Baoshan District, Shanghai City, China

19:00 21:30

SHVIP

SHVIP Book Pitch Party

Light Space—Xinhua Books

The SHVIP Book Pitch Party is the kickoff of CCBF copyright-related activities, it is also one of the highlights in the Fair’s SHVIP publishers fellowship agenda. The international fellows and local publishers will pitch their best titles to the audience in a challenging three-minute timeframe. An entertaining and inspiring event followed by a networking cocktail.

If you are interested in attending the Book Pitch Party, please RSVP: ccbf.vip@bfchina.net

Partners: Pearl Art Museum, Light Space Xinhua Books
Event location: Light Space—Xinhua Books, Aegan Plaza, 7F. Wuzhong Rd, 1588. SHANGHAI (Metro: L10 Longbai Xincun)

Nov 09 2018
10:00 12:00

Conferences & Seminars

Who Sells? How To Sell?—Distribution and Marketing in a Changing Children's Publishing Ecosystem

Official Conference Room, Copyright Zone

In a country large as a continent where digital media play an essential role in people's lives, book distribution is facing dramatic transformations. Those changes are of special relevance to the children's book business since it is now the number one publishing segment for retail sales in China.  

On one hand, online bookstores are challenged by new pure players—such as social network platforms on parenting, reading and education—who now run their own sales channel. On the other hand, traditional bookstores are getting back into the game with innovative marketing concepts.

Chinese publishing professionals will analyse the fascinating changes operating in this renewed ecosystem.

Organised by Shanghai International Children's Book Fair (CCBF)OpenBook

Chair: Yang Lei (China), Deputy General Manager, OpenBook

* Simultaneous interpretation between Chinese and English

Participants

10:00 11:30

Illustrators Survival Corner

Master Class: “From Illustration to Exhibition: How to Showcase Children’s Art”

10:30 11:30

Reviewer

13:00 14:30

Conferences & Seminars

East Meets West—Picture Books Today Across Cultures

Illustrators Survival Corner, Central Lobby of Floor 2

In this wide-ranging discussion, a panel of experienced publishing professionals will offer a comparative look at the underlying ideas and values that characterize the picture books currently being created in Asian and Western countries. What makes an Asian picture book "Asian" and a Western picture book "Western"? Why do some picture books "travel" successfully from one national market to others, and not others? What can artists, writers, and publishers learn from each other across national borders? 

* Simultaneous interpretation between Chinese and English

Participants

13:30 15:00

Conferences & Seminars

Observers of the Publishing Industry—Trade Media Take a Look at the Children's Book Market

Official Conference Room, Copyright Zone

What are the new trends in the global childrens publishing industry in 2018? What are the challenges and opportunities that childrens book publishers are facing worldwide? How did China Childrens publishing industry perform in 2018? Four media professionals from four countries around the world will present the audience with a feast covering the most cutting-edge topics in the global children's book publishing field. China Publishers Magazine will issue the "Report of the 2018 China’s Children's Publishing Industry", helping researchers and publishers to better understand the China market. In addition, experts from Publishing Perspectives, The Bookseller, Livres Hebdo, and The Bunka News will gather for the first time, share their views towards the trend of children's publishing industry, and the role of professional media in the publishing industry.

Organised by Shanghai International Children's Book Fair (CCBF), China Publishers Magazine

Chair: Ren Dianshun (China), Editor in Chief of China Publishers Magazine, Researcher of China South Publishing & Media Group

* Simultaneous interpretation between Chinese and English

Participants

14:00 16:30

Conferences & Seminars

40 Years of Economic Reforms in China—Past, Present and Future of the Chinese Children's Book Publishing

Meetig Room 2, Floor B2

2018 marks the 40th anniversary of China's economic and social reforms, which lead the country to become one of the most developed economies in the world. These reforms have had a deep impact on every productive industry, including publishing. Taking place in Shanghai—a pioneer city of this opening process—, this high-level conference aims to review the latest 40 years of Chinese children's publishing and explore new trails for its development. It will give a voice to major Chinese stakeholders who have accompanied the renovation of the industry, and to foreign publishers who have strongly contributed to the internationalisation of the Chinese market.

Organised by Shanghai Press & Publication Administration, The Publishers Association of China, CCBF organising committee

Moderator: Peng Weiguo (China), Deputy Director, Shanghai Press & Publication Administration

 

* Simultaneous interpretation between Chinese and English

Participants

15:00 17:00

Conferences & Seminars

What Makes a Classic Picture-Book Character?

Illustrators Survival Corner, Central Lobby of Floor 2

At the core of almost every classic picture book is a character that children can identify strongly with. In this panel discussion, moderated by Maria Russo and Leonard Marcus, noted picture book artists from around the world will tell how such characters are created.

* Simultaneous interpretation between Chinese and English

Participants

15:30 16:30

Reviewer

15:30 17:00

Illustrators Survival Corner

Creative Workshop “The Objective of the Camera and the Eye of the Picture Book Maker”

15:30 17:00

Conferences & Seminars

Balancing Digital—Augmented Publishing, Apps and children's books

Official Conference Room, Copyright Zone

This event on connected publishing will look at some practical solutions to developing content and on paper and the screen. Publishers, readers and technology makers can benefit greatly from understanding each other and their communities. This event is for all publishers and developers. There has never been a better time to look again at a print/digital strategy and develop the necessary partners and bridge points to new technologies and established craft of publishing today.

Organised by Shanghai International Children's Book Fair (CCBF), International Publishing Weekly
Chair: Neal Hoskins (UK), Owner, WingedChariot, Connected Media Consultant, Bologna Children’s Book Fair

* Simultaneous interpretation between Chinese and English

Participants

Nov 10 2018
09:30 11:00

Conferences & Seminars

"The Never Ending Story"—International Trends in Children’s Literature

Official Conference Room, Copyright Zone

Far from being confined to its own universe, children's books are nourished by the transformations of its direct social context. From feminism to environmental questions, from non-fiction to art education, children’s publishing is engaged in an endless race towards new trends. What are the elements that lead to the emergence of new trends? And to which extent are those trends universal? Four specialists will give a brief account of the trends operating in their respective fields and geographical areas, before engaging a discussion on what they think could be the next “Harry Potter”...

Moderator: Bai Bing (China), Editor-in-chief, Jieli Publishing House

* Simultaneous interpretation between Chinese and English

Participants

09:30 12:00

Conferences & Seminars

Children’s Publication and Licensing Forum

Licensing Lounge, Copyright Zone

Publishing and licensing are the eternal link between content and its potential commercial development. All major bestsellers children’s contents come from books, as Barbapapa, Harry Potter, Geronimo Stilton, Clifford, just to quote a few global successes. On the other side, publishing is that kind of licensing deal which allows to original IPs, wherever they come from videogames or TV series, to give a strong background to their stories and characters. When an original IP, as Peppa Pig or PJ Masks, becomes a book, it puts the basis for a long term property through the children’s audience. That’s why publishing plays such a crucial role in the IP building process and vice versa.

This special licensing session has the aim to focus on the evident link between children’s publishing and licensing through publishers and licensing Professionals and strengthen the potential and huge business network among them.

Moderator: Cristina Angelucci (Italy), General Manager of BM SRL, Consultant of Bolognafiere Spa

 

* Seminar held in Chinese only

Participants

10:00 12:00

Illustrators Survival Corner

“The Content and the Container”—Picture Books as Design Objects

Illustrators Survival Corner, Central Lobby of Floor 2

A quick look around any book store shows that picture books have become extremely sophisticated objects: astounding formats, complex printing processes, virtuous die-cuts… One cannot deny that design is an important dimension for the marketing of a book. However, when it comes to picture books, design does not only respond to commercial and marketing needs. Unlike novels where text and design usually operate separately, picture books are objects in which formal decisions interact directly with the contents.

Far from being a new reality—the Art &Crafts movement and later Brunari Munari made a full demonstration of the world of possibilities provided by the connection design/content—, it is now at the centre of attention of all picture book publishers. How can book design and production best serve the authors’ creative intentions?

Moderator: Sophie Van der Linden (France), Children’s Book Critic and Novelist

* Simultaneous interpretation between Chinese and English

Participants

10:00 12:00

“The Content and the Container”—Picture Books as Design Objects

11:15 12:45

Conferences & Seminars

2018 Hans Christian Andersen Awards Winners in Conversation

Official Conference Room, Copyright Zone

Known as the Nobel Prize of children's literature, the Hans Christian Andersen Award has established itself as the most prestigious recognition given to children's writers and illustrators. The "Andersen" is awarded by the International Board on Books for Young People (IBBY), and the winners' press release is one of the most expected events of the Bologna Children's Book Fair, where it has become a tradition to be held every two years. The 2018 Andersen Awards marked the confirmation of Eiko Kadono and Igor Oleynikov's creative career. Guests of honour of CCBF, Kadono and Oleynikov will share their experience as children's authors in exclusive interview sessions organised with the kind support of IBBY.

Organised by International Board on Books for Young People (IBBY), Shanghai International Children’s Book Fair (CCBF)

Chair: Zhang Mingzhou (China), President, International Board on Books for Young People (IBBY)

* Simultaneous interpretation between Chinese and English

Participants

12:30 14:00

Illustrators Survival Corner

Masterclass “Golden Pinwheel Reunion!—A Public Discussion with the 2018 Jury and the 2017 Winners”

Moderator: Elena Pasoli (Italy), Bologna Children’s Book Fair Exhibition Director

Participants

12:45 14:45

Illustrators Survival Corner

Creative Workshop: “Fast-drawing sketching workshop”

13:30 15:00

Conferences & Seminars

Listen Up! Audiobooks and Paid Audio Content - Global presence and future trends

Official Conference Room, Copyright Zone

There have been different forms of audio content on the market for many decades now, all around the world. Audio is forming a new wave of consumption in many different markets. How? Why now? And what are the key drivers behind the phenomenon?

Entertainment, education, information: the audio content takes different formats according to specific uses and local needs. What exactly are these different formats and which specific needs do they satisfy?

Children are more and more familiar with audio, its different formats and technologies, but in different ways in different markets. A global overview covering US, Europe, China and the rest of Asia will try to answer the above-mentioned questions, among others, by sharing some available numbers, market sizes, trends and case histories.

Co-organiser: China Publishing Today

Moderator: SHENG Juan, General manager of China Publishing Today

* Simultaneous interpretation between Chinese and English

Participants

14:00 14:30

Illustrators Survival Corner

“Bologna Heads Up”—Meet Daisy Zuo!

* Session held in Chinese

14:00 15:00

Reviewer

14:30 15:45

Illustrators Survival Corner

Master Class: “A Few Keys to Editing Picture Books”

15:30 17:00

Conferences & Seminars

Who Takes the Prize?—A Closer Look at Children's Book Awards

Official Conference Room, Copyright Zone

This seminar will walk us through some of the most significant children’s book awards across the globe, including the Newbury and Caldecot Medals, the New York Times Best Illustrated Children's Books of the Year Awards, the ALMA, the Bologna Ragazzi Awards, the Fengzi Kai Awards and the CCBF-backed Chen Bochui International Children’s Literature Award. Jury, advisors and experts will share first-hand knowledge on the nature, value and singularities of each of these important benchmarks for the industry. 

* Simultaneous interpretation between Chinese and English

Participants

15:45 17:00

Illustrators Survival Corner

Masterclass “Professional tools for illustrators: brand image, self-promotion and portfolio”