Official Conference & Seminars

CCBF is well-known for its professional seminars covering a wide array of topics. Speakers include experts on publishing, digital marketing, social media, and content creation.

CCBF is well-known for its professional seminars covering a wide array of topics. Speakers include experts on publishing, digital marketing, social media, and content creation. These events aspire to promote communication and cooperation between professionals and share the latest children’s literature industry trends with all attendees.

Nov 13 2026
09:45 10:30

Official Conference & Seminars

Children’s Books in Poland

Multimedia Stage (Hybrid Zone)

Moderator:
Lucja Gawkowska (Poland), Foreign Programmes, Senior Project Manager, Polish Book Institute

Speakers: 
Jadwiga Jędryas (Poland), Publisher/Foreign Rights Director, Dwie Siostry Publishers  
Karolina Jaszecka (Poland), Owner/Rights Agent, KaBooks Rights Agency  
Katarzyna Konopka (Poland), Publishing Director, Wilga Publishing House

*Consecutive interpretation in Chinese and in English  

10:30 12:15

Official Conference & Seminars

International Children’s Reading Promotion Dialogue - Children's Books from China: Forty Years Going Global

Official Conference Room (Copyright Zone)

Approved by: 
International Board on Books for Young People (IBBY)

Co-organised by: 
Children’s Reading Materials Working Committee of the Publishers Association of China, International Board on Books for Young People China Section (CBBY), Organising Committte of Shanghai International Children’s Book Fair, Ltd, Organising Committee of Bologna Children’s Book Fair  

In collaboration with: 
China Children’s Press and Publication Group, Hunan Juvenile & Children's Publishing House 

Special Media Partner: 
China Publishers Magazine 

Moderator: 
Irene Zhang (China), Chief Writer, China Publishers Magazine  

Welcoming Regards: 
Shereen Kreidieh (Lebanon), President, Hans Christian Andersen Award Jury 
Zeng Rui (China), President of International Board on Books for Young People China Section (CBBY), Secretary of Party Committee and Chairman of China Children's Press & Publication Group Co., Ltd.
Li Hui (China), Deputy Party Secretary and Vice Chairman of Hunan Publishing Investment Holding Group, Vice Chairman of China South Publishing & Media Group 
Elena Pasoli (Italy), Director, Bologna Children’s Book Fair 

Keynote Speeches:  
Bai Jing (China), President of China Publishers Magazine, Vice President of China South Publishing & Media Industrial Research Institute  

Report Release: 
A Dream Reaching Out to the World – Chinese Children's Books Going Global: Forty Years and Beyond 
Hai Fei (China), Former President of CBBY, Former President & Editor-in-Chief, China Children's Press & Publication Group  
Cai Gao (China), 2026 Hans Christian Andersen Award Winner for Illustration  
Cao Wenxuan (China), 2016 Hans Christian Andersen Award Winner for Writing 
Zhang Mingzhou (China), Former President of International Board on Books for Young People (IBBY), Chairperson of Life Tree Cultural Promotion Center

*Guest list in speech order  
*Simultaneous interpretation in Chinese and English
*This conference is open only to professional attendees holding programme passes. Exhibitors, VIPs, and media pass holders may also attend free of charge.  The organiser reserves the right to adjust the meeting time, theme and speakers without notice if the circumstances so require. Please refer to the on-site arrangements for the final programme.

11:00 12:00

Official Conference & Seminars

Pinocchio: A Tale Without Borders

Multimedia Stage (Hybrid Zone)

Moderator: 
Grazia Gotti (Italy), Co-Founder Accademia Drosselmeier; Author, Critic, Advisor 

Speakers: 
Du Han (China), Senior Editor, Shanghai 99 Readers’ Culture  
Lucilla Faedda (Italy), Foreign Rights Manager, Topipittori 
Philip Giordano (Italy), Illustrator  
Germana Raimondi (Italy), Foreign Rights manager, Editor, Orecchio Acerbo

*Consecutive interpretation in Chinese and in English 

13:00 15:30

Official Conference & Seminars

International Children’s Reading Promotion Dialogue - Building the Future Generation of Readers: Best Practices and Policies for Reading Promotion

Official Conference Room (Copyright Zone)

Approved by: 
International Board on Books for Young People (IBBY)

Co-organisers: 
China’s Reading Materials Working Committee of the Publishers Association of China, International Board on Books for Young People China Section (CBBY), Organising Committte of Shanghai International Children’s Book Fair,  Organising Committee of Bologna Children’s Book Fair 

In collaboration with: 
China Children’s Press and Publication Group

Special Media Partner: 
China Publishing & Media Journal 

Moderator: 
Ma Xuefen (China), Deputy Chief Editor, China Publishing & Media Journal 

Welcoming Regards: 
 
Keynote Speeches:  

Nie Zhenning (China), Former member of the 10th–12th National Committee of the CPPCC, former President of China Publishing Group, renowned publisher and writer 
Shereen Kreidieh (Lebanon), President, Hans Christian Andersen Award Jury  
Yang Jia (China), Professor of University of Chinese Academy of Sciences 
Asa Bergmann (Sweden), Head of Astrid Lindgren Memorial Award 
Chen Huina (China), Vice Director, National Library of China Children’s Library 
Agnieszka Rasińska-Bóbr (Poland), Deputy Director of the Polish Book Institute  
Ma Xingmin (China), Director of International Board on Books for Young People China Section (CBBY); Deputy Secretary of the Party Committee, General Manager of China Children's Press & Publication Group Co., Ltd.

*Guest list in speech order  
*Simultaneous interpretation in Chinese and English
*This conference is open only to professional attendees holding programme passes. Exhibitors, VIPs, and media pass holders may also attend free of charge.  The organiser reserves the right to adjust the meeting time, theme and speakers without notice if the circumstances so require. Please refer to the on-site arrangements for the final programme.

16:00 17:20

Official Conference & Seminars

Chinese and Global Children’s Book Retail Market Analysis: 2026 Trends and Data

Official Conference Room (Copyright Zone)

Moderator: 
Solene Xie (China), Founder Yanchang Literary Agency 

Keynote Speech: 

Speaker:  
Yang Lei (China), CEO, Beijing OpenBook Information Technology Co., Ltd 

Panel Discussion: 
Moderator: Zhang Mingzhou (China), Former President of International Board on Books for Young People (IBBY), Chairperson of Life Tree Cultural Promotion Center

Speakers: 
Nguyen Huu Quynh Huong (Vietnam), General Director, Slowbooks Publishing and Education Company Limited 
Carla Oliveira (Portugal), Managing Director and Publisher, Orfeu Negro 
Francesca Segato (Italy), Rights Manager, Just Right

*Simultaneous interpretation in Chinese and English
*This conference is open only to professional attendees holding programme passes. Exhibitors, VIPs, and media pass holders may also attend free of charge.  The organiser reserves the right to adjust the meeting time, theme and speakers without notice if the circumstances so require. Please refer to the on-site arrangements for the final programme.

16:45 17:30

Official Conference & Seminars

Between the Real and the Imagined: Building Worlds for Children

Multimedia Stage (Hybrid Zone)

Moderator:
Wang Ximin (China), Research Fellow, Shanghai Chenshan Botanical Garden 

Speakers: 
Ben Hoare (UK), Science Writer, Author, Editorial Consultant of BBC Wildlife 
Jérôme Poncin (Belgium), Children’s Author, Actor, Puppeteer, Theatre Director

*Consecutive interpretation in Chinese and in English

Nov 14 2026
10:00 11:00

Official Conference & Seminars

Award Winners’ Series – Back to the Origin: Where Are the Boundaries of Children's Books?

Official Conference Room (Copyright Zone)

Moderator: 
Xiao Xiang (China), Host, “PICTURE BOOK Bon Bon Town" | WeChat and Podcast 

Speakers:  
Jon Klassen (Canada), Author, Illustrator

*Simultaneous interpretation in Chinese and English  

11:30 12:30

Official Conference & Seminars

"Children Plus" Spoken Words, Painted Worlds: Fables, Fairy Tales, Picture Books

Official Conference Room (Copyright Zone)

Moderator: 
Grazia Gotti (Italy), Co-Founder Accademia Drosselmeier; Author, Critic, Advisor, Curator Children Plus 

Speakers:  
Julia Charles (France), Foreign Rights Manager, Gallimard Jeunesse
Lucilla Faedda (Italy), Foreign Rights Manager, Topipittori 
Sun Zhaozhi (China), Executive Vice General Manager of Ronshin Culture, Editor-in-chief of Lelequ
Ida Amalie Svensson (Norway), Literary Agent, Cappelen Damm Agency 
Tang Tang (China), Children's Literature Author

*Simultaneous interpretation in Chinese and English
*This conference is open only to professional attendees holding programme passes. Exhibitors, VIPs, and media pass holders may also attend free of charge.  The organiser reserves the right to adjust the meeting time, theme and speakers without notice if the circumstances so require. Please refer to the on-site arrangements for the final programme.

13:00 15:00

Official Conference & Seminars

CrossMedia Best Practices

Multimedia Stage (Hybrid Zone)

Moderator: 
Daniela Marmocchi (Italy), International Guest Relations & Events, Bologna Children's Book Fair 

Speakers: 
Vesna Caselotti (Germany), Co-Founder and Author, Weltentdecker Verlag   
Teemu Leppälä (Finland), Founder & CEO, Sleetfleet 
GeumJoo Lin (South Korea), Co-founder and CEO, CO.MINT INC., Rights Agent for DreamingKite Corp. - BookGorae 
Lee Jiun Lok (Malaysia), Founder, baba baa 
Kathryn Qi (China), Deputy General Manager, Nanjing Zhongtian Lemeng Culture & Technology Co., Ltd
David Reiter (Australia), CEO, Interactive Publications Pty Ltd  
Irene Sparre (Denmark), Executive Producer and Founder, Sparre Production 
Dahye Yang (South Korea), Executive Producer, KT

*Consecutive interpretation in Chinese and in English

13:30 14:30

Official Conference & Seminars

Award Winners’ Series – Reaching Childhood: Pathways and Futures in Children's Literature

Official Conference Room (Copyright Zone)

Moderator: 
Tang Ning (China), Editor, Juvenile & Children's Publishing House 

Speakers: 
Bart Moeyaert (Belgium), Author  
GirlneYa (China), Writer

*Simultaneous interpretation in Chinese and English
*This conference is open only to professional attendees holding programme passes. Exhibitors, VIPs, and media pass holders may also attend free of charge.  The organiser reserves the right to adjust the meeting time, theme and speakers without notice if the circumstances so require. Please refer to the on-site arrangements for the final programme.

15:00 16:30

Official Conference & Seminars

Innovative Exploration in Children's IP Commercialization

Official Conference Room (Copyright Zone)

Co-organiser: 
China Publishers Magazine  

Welcoming Regards:
Bai Jing (China), President of China Publishers Magazine, Vice President of China South Publishing & Media Industrial Research Institute  

Speakers: 
Mao Ernan (China), Vice President, First-Class Director, China National Theatre for Children 
Yu Xin (Australia), CEO, Lumière Pavilions 
Tina Tong (China), Curator of Urban Commercial Space Content, Senior Marketing Director
Zhu Yuchen (China), Chairman, Beijing Chongli Yuhua Film & Television Culture Co., Ltd.
Piao Zexing (China), Deputy Editor, Hun Zhi  
Ding Yuan (China), Project Editor, 21st Century Publishing Group

*Guest list in speech order  
*Chinese only
*This conference is open only to professional attendees holding programme passes. Exhibitors, VIPs, and media pass holders may also attend free of charge.  The organiser reserves the right to adjust the meeting time, theme and speakers without notice if the circumstances so require. Please refer to the on-site arrangements for the final programme.