Co-organizer: China Publishers Magazine
In recent years, the children’s publishing market has been undergoing significant transformation and reshaping, facing challenges such as dramatic shifts in distribution channels, demographic changes (declining birth rates), and intensifying price wars. In this context, some outstanding children’s publishing institutions have raised higher demands for the protection and innovation of original content, aiming to break through the bottleneck of content homogenization. Concurrently, they are strengthening strategies such as new media marketing, brand development, building private platforms, and cross-industry synergy, thinking outside the box to address multiple challenges and future uncertainties.
Notably, a group of “innovative forces” skilled in internet operations, adept at traffic management and new channel development, has teamed up with leading children’s publishing institutions in China to enter the children’s book industry. They are proactively fostering new perceptions of children’s books among readers, demonstrating tremendous vitality. China Publishers Magazine and the China Shanghai International Children’s Book Fair are co-organizing this Conference inviting representatives from children’s publishing institutions to share their exploration in self-reinvention and sustainable development paths.
Moderator:
Irene Zhang (China), Chief Writer, China Publishers Magazine
Speakers:
Bai Jing (China), President, China Publishers Magazine
Huang Huang (China), Vice President, China Publishers Magazine
Shi Yan (China), General Manager, Children's Fun Publishing; Executive Dean, Children's Fun Publishing Research Institute
Zhang Zhao (China), General Manager, CITIC Press - Children's Culture Group
Li Wei (China), Director, CS-Booky Editing Center for Children's Books
* Guest list in speech order
* Simultaneous interpretation in Chinese and English
Tips:
The themed forum is open to all onsite visitors. The organiser reserves the right to adjust the meeting time, theme and speakers without notice if the circumstances so require.
