How to Exhibit

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CCBF 2023 will take place on 17–19 November at the Shanghai World Expo Exhibition and Convention Centre (SWEECC). On the occasion of its tenth anniversary, it will return with a large number of domestic and overseas exhibitors, a larger exhibition space, more featured areas, and a rich and diversified programme of professional and public events.

Book your stand now and benefit from the early bird discount until 31 May. Contact us directly to request a noncommittal offer or tailored quote for overseas exhibitors.

Besides the normal stand, CCBF offers a range of flexible solutions to make the best of your participation in all circumstances, including its exclusive lounges and featured areas—Rights Centre, Young Illustrators Avenue, BOP – Bologna Prize Lounge, Strega Prize Lounge, and its remote participation package through the “International Book Showcase”—where recognised international companies bring their cutting-edge contents to China.

Get ready to meet the children's book and content community from Asia and across the world!

For further questions or get more details on all exhibiting available possibilities, please feel free to get in touch with:
BolognaFiere S.p.A.
Mariaelena Schiavo, Sales Office Manager
T: +39-051282298 | E:;

Exclusive Lounges and Featured Areas

Bologna Best Children’s Publishers (BOP) Lounge

This area is dedicated to the worldwide winners and finalists of the BOP – Bologna Prize for the Best Children’s Publishers of the Year. The BOP Prize annually acknowledges the most significant publishers in each of the six areas of the world: Africa, Central and South America, North America, Asia, Europe and Oceania.

Strega Prize Lounge

The Strega Prize Lounge is open to winners and shortlisted publishing houses of the Premio Strega Ragazze e Ragazzi—the children’s special section of the most important Italian literary Prize. The Strega Lounge is an open window on the best contemporary children’s literature in Italian.

Rights Centre

Literary Agents and Scouts will be welcomed at CCBF Rights Centre, which is located in the Copyright Zone, and a turn-key opportunity to experience CCBF at 360°.

Young Illustrators Avenue

The Young Illustrators Avenue is an area created especially for illustrators, artists and content creators seeking for business opportunities, professional training and industry networking.

International Book Showcase

The book showcase emerged since 2020 as an alternative solution for overseas publishers who cannot attend the exhibition in person but still wish their books to be on display for Chinese editors and copyright professionals in search for new contents. With the help of staff recruited locally by CCBF collects visitors’ enquiries on behalf of the showcased book publishers, as a starting point to potential copyright deals. On site visitors can also get in touch, chat and virtually meet with Book Showcases publishers via the on line match making platform where exhibitors from remote uploaded their contacts, books preview and company profile.