Why Exhibit


Why you need to be at CCBF

  • Enter one of the most dynamic book markets in the world

With a population strong of 367 million children and young adults, and children's books account for the largest share of the book retail market in China. As one of the fastest growing children's book markets in the world, China publishes about 20,000 new books each year, with 300,000 backlist titles. With the in-depth development of national reading and the awakening of the demand of the sinking market, the demand for children's books in the Chinese market will further expand.

  • Get to the heart of the Asia Pacific children's rights market

CCBF is the leading book fair in China and Asia Pacific fully dedicated to children’s content, making Shanghai an unparalleled destination for the children’s rights market. CCBF helps you connect with the professionals from Asia Pacific—the most exciting, booming and dynamic market for Children’s content.

  • Benefit from an innovative economic environment favourable for bi-directional exchange

China is at the centre of global attention for its economic vitality and capacity to adapt to an increasingly unstable world. The adhesion to the "go global, bring in" policy encourages an original production of high quality at the same time that it strives to attract a wider range of publications and derivative products that cater to domestic and foreign visitors' needs.

  • Discover new talents in China and Asia Pacific

CCBF brings together both accomplished and emerging talents in China through dynamic programmes. It will be an exceptional opportunity to discover world-class authors, illustrators, translators, editors and other content creators for potential collaborations.

  • Enjoy one-stop solutions and tailored services

CCBF puts you and your business at centre stage with a variety of services and tools. The fair connects international publishers with Chinese distributors, printers, packagers and book buyers. CCBF encourages an end-to-end business solution for international trade. Join CCBF to explore many ways of doing business, selling rights, co-publishing, finding suppliers, and much more!

  • Open new business horizons for children's contents, empower the children's book publishing industry

CCBF is expanding its scope of action towards other industries that can provide children's publishers with new business opportunities. Keeping books at the centre of its activity, CCBF helps you connect with a wide range of products and services, including digital and multimedia products, licensing, educational and training material for children and teachers, parenting, film and television, animation, children's lifestyle etc.

  • Learn about the latest industry hotspots and trends

CCBF offers a wide range of programmes that covers the whole book chain. Through a three-day conference, a publishers’ fellowship programme, competitions and prizes, exhibitions and reading promotion events, CCBF participants will be able to gain up-to-date knowledge about the latest market trends, hear about new business practices, or discover emerging talents.

  • Explore the vibrant culture of Shanghai

During the fair, a selection of popular bookstores, libraries, early childhood institutions and schools in Shanghai take the CCBF annual book feast beyond the boundaries of the fair ground. A wide array of cultural activities will be held all over Shanghai to showcase the city as a great attraction for children's books enthusiasts.


A China Publishing & Media Journal Special 

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