China remains one of the world's largest children's publishing markets, generating annual sales exceeding USD 10 billion. Children's books account for 28.8% of the country's retail book market, maintaining their position as the largest publishing category.
But today's opportunities extend far beyond books.
Across publishing, education, licensing and digital content, Chinese companies are actively undergoing transformation, combining their existing businesses with emerging trends such as parent-child reading promotion, children's aesthetic education, AI empowering education, and IP cultural and creative industries. Nowadays, they are seeking international partners, for long-term development potential to obtain more global resource support and cooperation.
The following companies represent a selection of confirmed exhibitors at CCBF 2026.
Publishing
21st Century Publishing Group
Anhui Children's Publishing House
Beijiao Children Joy Education & Technology (Beijing) Co., Ltd.
Beijing Children's Publishing House Co., Ltd.
Beijing Green Beans Book Co., Ltd.
Beijing United Publishing Co., Ltd.
CITIC Press Group
Children's Fun Publishing Co., Ltd.
Dolphin Media Co., Ltd.
Foreign Language Teaching and Research Press (FLTRP)
Houlang Publishing Company
Jiangsu Phoenix Juvenile and Children's Publishing Ltd.
Jieli Publishing House
New Century Publishing House Co., Ltd.
POST WAVE KIDS
Ronshin Group
Shanghai Century Publishing Co., Ltd.
Shanghai Book Co.,Ltd
Shanghai Literature & Art Publishing House
Shanghai Duo Yun Xuan Group Co.,Ltd.
Shanghai People’s Publishing House
Shanghai Lexicographical Publishing House
Shanghai Juvenile & Children's Publishing House Co.,Ltd.
Shanghai Chinese Classics Publishing House
Shanghai Scientific & Technological Education Publishing House
Shanghai Scientific & Technical Publisher
Shanghai Fine Arts Publishing House
Shanghai Music Publishing House
Shanghai People's Fine Arts Publishing House
Shanghai Translation Publishing House
Shanghai Educational Publishing House
China National Publications Import & Export Corporation Shanghai Branch
Thinkingdom Children's Books Co., Ltd.
Xinjiang Juvenile Publishing House Co., Ltd.
Yilin Press, Ltd.
Zhejiang Juvenile and Children's Publishing House, and others
Rights & Distribution
CA-LINK International LLC
China National Publications Import & Export Corporation, and others
Education
Beijing New Oriental Dogwood Cultural Communications Co., Ltd.
Beijing Yuanli Educational Science and Technology Co.,Ltd
Beijing Xueersi Education Technology Co., Ltd., and others
Digital Content Platform
iQIYI, Inc.
Bilibili Inc.
Tencent Holdings Limited
Youku Information Technology (Beijing) Co., Ltd. , and others
These exhibitors are actively seeking international children's content with potential for publishing, education, animation, licensing and broader IP development.
As China's children's content industry evolves, publishers and content companies are actively seeking international partners that can support long-term business growth.
There are 4 trends shaping current demand:
Educational and Knowledge-Based Content
Popular science and knowledge books are now the largest category in China's children's market, accounting for nearly 30% of all children's book sales.
Publishers continue to seek content related to STEAM , science communication, world cultures, innovation and learning.
Social-Emotional Learning
Books that support children's emotional wellbeing, resilience, confidence and personal development have become one of the fastest-growing categories in the market.
Publishers such as Highlights and Clavis report continued demand for screen-free learning and social-emotional content from Chinese parents and educators.
English Learning and Skills Development
Demand for English-learning resources remains strong, particularly skills-based content focused on reading, writing, vocabulary and communication.
International educational publishers continue to find strong opportunities in China.
Series Publishing and Long-Term IP
Chinese publishers increasingly favour strong series publishing and scalable IP over standalone titles.
They are looking for characters, worlds and content that can develop across books, licensing, education, digital media and consumer products.
Whether your objective is rights trading, licensing, market expansion or long-term partnership development, CCBF provides direct access to the companies shaping the future of children's content in China and across the Asia-Pacific region.
With dedicated business matchmaking, international networking events, professional conferences and growing participation from publishing, education and entertainment sectors, CCBF has become a gateway for global content companies looking to build meaningful business in Asia.
Join us at CCBF 2026 and discover how your stories can travel further—from publishing rights to cross-media IP opportunities.
