Why Exhibit


Why you need to be at CCBF

A compelling backdrop with perfect timing and location
During November, Shanghai’s commerce and art intersect to give rise to an exciting exhibition season–a time rich with culture and energy. The upcoming CCBF is scheduled to take place on 15-17 November 2019 and will be held on the ground floor of the Shanghai World Expo Exhibition and Convention Centre. The fair will be extended to 25,000 square metres with the expectation of more than 400 domestic and international exhibitors.

Engage in the booming children's book market in China
China boasts one of the fastest growing children’s book markets in the world. The country already publishes the largest number of children’s books, releasing over 40,000 new titles every year. China’s appetite for children’s book is set to increase as well, with ever more middle-class families willing to buy books for their children and the potential of a growing readership due to the recently introduced two-child policy.

Access the Asia Pacific children's rights market
CCBF is the only book fair in China and Asia Pacific fully dedicated to children’s content, which makes Shanghai your unparalleled destination for the children’s rights market. CCBF helps you to connect with the professionals from Asia Pacific: the most exciting, booming and dynamic market for Children’s content.

Connect with publishing professionals from all over the world
CCBF offers an excellent platform for you to meet international publishers, agents, and content developers.

Enjoy a variety of services and tools
CCBF puts you and your business at centre stage with a variety of services and tools. The fair connects international publishers with Chinese distributors, printers, packagers, and book buyers. CCBF encourages an end-to-end business solution for international trade. Join CCBF to explore many ways of doing business, selling rights, co-publishing, finding suppliers and much more!

Open new business horizons for children's contents, empower the children's book publishing industry
CCBF is expanding its scope of action towards other industries that can provide children's publishers with new business opportunities. Keeping books at the centre of its activity, CCBF helps you to connect with a wide range of products and services, including digital and multimedia products, licensing, educational and training material for children and teachers, parenting, film and television, animation, children's lifestyle etc.

Discover new talents in China and Asia Pacific
CCBF brings together both accomplished and emerging talents in China via dynamic programmes. It will be an exceptional opportunity to discover world-class authors, illustrators, translators, editors and other

Accompanying programmes
During the CCBF, a variety of programmes will be hosted. They are: Conferences & Seminars that aim to promote exchange of ideas and business cooperation; the Golden Pinwheel Young Illustrators Competition and the Illustrators Survival Corner launched to inject new life into the global children’s book industry; the Chen Bochui International Children's Literature Award that honours professionals of children's literature who have made a great contribution to children's literature around the world; the Authors Festival that brings together renowned authors from China and overseas; the Shanghai Visiting International Publishers project (SHVIP) that offers foreign publishers the opportunity to gain detailed insight into China’s publishing landscape; reading promotion activities for the public, such as workshops, new book releases, and book signings; as well as Connecting the City extension events that span the entire city.

Explore the vibrant culture of Shanghai
During the fair, a selection of popular bookstores, libraries, early childhood institutions, and children's educational institutions in Shanghai will host CCBF’s extension events. A series of diverse cultural activities will be held all over Shanghai to showcase the city as a great attraction for children's books and children's literature lovers.

Book your stand now. Get ready to meet the children's book and content community from Asia and across the world!

Literary Agents and Scouts will be welcomed at CCBF Literary Agents Centre, which is located in the Copyright Zone.

Digital Hub is CCBF's newest addition covering all areas of content for children - education, media, apps and e-books. It brings together all media and print professionals in order to bring together and enhance this growing community.

CCBF Licensing Lounge is a cost-effective shared space suitable for brand owners, licensing agencies, audiovisual producers, animation/comic/game producers to connect with children's publishing industry.

For any more information, please feel free to get in touch with:

Ms. Mariaelena Schiavo
T: +39-051282298 | E: ccbf@bolognafiere.it